This site ain't about all the same boring, regurgitated, useless crap that those self-proclaimed; so called "experts" have been peddling since the late seventies in their over-priced Service Advisor Sales Training seminars.

This system gives you quantifiable, measurable results in HOURS... not DAYS or WEEKS. This program makes YOU money! Immediately!

The 10 most "Useless Ideas" other Seminars and Training Programs Teach...
and why they're a "HUGE" waste of your time and money!

It's no secret: Most Service Advisors are unhappier and unhealthier than ever before. Why? Because they're operating in hostile, unwelcome selling environments where many of their customers are out for blood!

There's no denying it: The average service customer is bombarded with more selling messages than ever before: Lemon Law Billboards, Dealer run TV Commercials, Newspaper ads, Val-Pak coupons, the Internet and the list goes on and on....

So whether you're a Dealer, Service Manager, or Service Advisor, Whether you've been writing service for a day, week, month or years, there's something you need to understand:

Yesterday's Service Advisor training no longer applies to today's fast-paced selling environment. What once worked for your predecessors won't work for you!

Outdated, platitudinal pitches, warranty related threats and puffy cliches, are as obvious to your customers as a sky-blue leisure suit and white patent leather shoes; their walls of defense are up long before you open your mouth. 

So take a moment and ask yourself:
What have you done to prepare yourself for this insanely competitive selling environment? 

Have you been to any Service Advisor training seminars lately?  And if so: 

How relevant to actual selling was the information in your training class?   

Have you read any books on "selling" lately? If so, how "cutting-edge" and timely were the strategies in your books? 

And most importantly...Has the material been consistently tested in real-world situations?

My name is J.D. Renego (aka, "The Renegade Trainer") and I'm a Professional Service Advisor Coach.

Every day I'm in the trenches, teaching and perfecting every idea in this program.

I've tested every principle before I published it and if something didn't work, I tossed it aside and looked for something that did work.

I couldn't afford to waste time on "useless" ideas that didn't produce the results I demanded from this program. Here are just a few of the "useless" ideas that most other sales courses teach:

Useless Idea #1: You need to become a more "Positive" Service Advisor.

Take an idiot and get him all "pumped up". What do you have? A "pumped-up idiot."

There is nothing worse than a really bad Service Advisor all excited and going off half-cocked with a lot of unfocused motivation. Have you ever heard these phrases:

"Nothing will make a bad product fail quicker than good advertising"?

If you don't know what you're really selling, if your communication skills are outdated and you're headed in the wrong direction with almost every person you speak to, why would you want to become "more motivated" and move yourself into the wrong direction even faster?

What about if you're practicing the wrong "stuff"? Now all you've done is make "perfect crap"!

It amazes me how many Service Advisors will work really hard doing all the wrong things right! They spend years tinkering with outdated selling systems and wonder why they keep getting second-rate results.

The world renowned business philosopher Jim Rohn teaches: "If you always do what you've always done; you'll always get, what you always got!"

The Top Secret Service Advisor program shatters the thinking of the traditional "Get what you always got" training mentality.

Useless Idea #2: You need more "sophisticated" selling techniques.

I've spent the last 19 years and countless thousands of dollars studying all the best sales training programs I could get my hands on.

I've read all the books. Books from Tom Hopkins, Paul Golner and Jeffrey Gitomer.

I've listened to all the tape programs, from Zig Ziglar, Brian Tracy and Denis Waitley, from Roger Dawson, and Tony Robbins, and I've been to more seminars than I can remember.

I dissected each program like a scientist, methodically looking for the best techniques from each system and applying them immediately into every situation I could imagine.

But the more I studied these programs and practiced the various techniques, the more frustrated I became.

Nothing I found seemed to work with the consistency and ease I demanded!

In fact, most sales training programs aren't designed to work. And if you need proof, try using 365 fancy closing tricks with one of your kids or try "information gathering" or "asking open-ended questions" with your spouse!

If you can't get away with those so-called "skills" with the people you love and who trust you the most, why on earth would you use them with your customers and expect to achieve different results?

Yet, that's precisely what most training programs do.

They employ manipulative strategies and "tricks" on their customers that they wouldn't dare use on their families and friends.

It's no surprise that the profession of Service Advisor ranks just above Lawyers and IRS tax collectors!

Useless Idea #3: You need to master "The Art of Closing the Sale".

The "sales close" is one of the worst inventions to enter the arena of professional selling.

Closing techniques are nothing more than an assault on the human psyche.

Using a "hard close" is like using a slide hammer to extract a molar. People aren't machines—they don't have particular "hot" buttons you push in order to get them to respond a certain way.

If people were really that predictable, if selling to people were really nothing more than finding the correct "lever" to pull and then tugging on it with all your might, then it would be a lot like sliding silver dollars in a slot machine...
(and just as rewarding???) I don't think so....

Useless Idea #4: Increasing "CSI" scores increases Service Department Profits.

A lot of Service Advisors and even some Service Managers will blame their product, Tech's, lack of training, the Parts Department, or even their customers for poor CSI scores and even poorer sales performance — and sometimes they're right.

But even Willy Wonka couldn't sell the goose that laid the "Golden Egg" if he began by using an offensive, self-centered "sales pitch".

Useless Idea #5: You need to learn how to "Handle Customer Objections."

A poorly trained Service Advisor is an objection waiting to happen. Learning how to "handle" these objections is like trying to keep a sinking canoe afloat using a Dixie cup.

Knowing how to correctly communicate and sell eliminates objections because your client, customer, or loved-ones have absolutely no reason whatsoever to object.

Useless Idea #6: Selling is a "Numbers Game".

Most people with extensive sales training and even college degrees get it wrong. (And yes, even people with six figure incomes and half-million dollar homes—who could be making much more, get it wrong, too).

They've been taught to think that to make big money selling you need to see more people.

They think the more they work, the more sales they'll make.

In my system, the exact opposite is true. The less you work, the more the system works for you.

Useless Idea #7: Selling is different when dealing with "Female Customers".

Experts say that John Gray's book "Men are From Mars, Women are From Venus" started a revolution. While this may be true, there are still many ways men and women can learn to sell effectively.

Researchers focusing on what female consumers want ” their likes, dislikes, and expectations ” from salespeople uncovered a common theme.

This theme was that women often feel that male salespeople do not take the time to listen to them.

They describe them with words like "pushy," "aggressive," and "high pressure," and said that, far from being helpful, male salespeople were "condescending", "impatient", "impolite", and "poor listeners".

"Hello!!" it's not just the female consumer that thinks that a "poor listener" makes for a "bad salesperson".

It just so happens, that most of the people employed in the service drive are over-extended, stressed out, and under-trained.

This type of person regardless of whether male or female will be prone to "poor listening" habits.

With the Top Secret Service Advisor program you'll learn how to communicate more effectively with everyone and make selling to them effortless.

Useless Idea #8: Managing the "Service Customer" experience.

This is an excerpt of what they teach in this useless session:

"Whenever a customer comes in for service, make sure that the customer experience remains pleasant. Pleasant experiences generate loyal customers. Loyal customers return for service regularly and continue to purchase vehicles from your dealership". Blah, Blah, Blah...

Today's professional Service Advisors must understand the interdependence of the Parts, Service and Technical relationships and explain it to the customer in a non-technical way.

Truly professional Service Advisors must understand the customer wants and create services the meet their needs.

The Top Secret Service Advisor program focuses on the dynamics of working with people and the complexities of coordinating the customers expectations with the delivered product.

Useless Idea #9: They teach you - "The Role of the Service Advisor"

This is what they teach in this useless session:

The Service Advisors primary responsibility is to act as the initial contact between the customer and the service department.

A customer's impression of the service experience begins the moment he/she calls the dealership or drives the vehicle into the dealership.

The dealership's reputation is "on-line" with every customer contact. The job of the service advisor is to:

• gather information.
• provide excellent customer service.
• ensure proper treatment.

Last time I checked we weren't paying Service Advisors to be restaurant hostesses! Think about it:

- gather information: (Translation) They take your name and then it's "Mr. Customer, party of 2"!!

- provide excellent customer service: (Translation) "Right this way please", and "Your waitresses' name is Amber, and she'll be right with you".

- ensure proper treatment: (Translation) They ask you "Was everything O.K."? as you're leaving the restaurant.

NO!!! we're paying Service Advisors to SELL Parts and Labor for our Service Dept.!!!

Not be a hostess!!! or a babysitter to our Technicians, or a parts runner or a valet, parking cars!!!

Yet, I've seen Service Advisors doing these and dozens of other ridiculous tasks that don't produce a dime of gross profit for the Service Department in the last 25 years.

We structure their pay plans around selling. Let's give them every opportunity to do so in the most effective way possible.

Useless Idea #10: Time Management for the Service Advisor

There is no greater time waster in the service drive than playing phone tag with a customer.

Amateur Service Advisors who fear selling or don't have the skills to communicate properly during the write-up process employ this tactic habitually.

The goal is to not call your customer with an estimate, the goal is to sell the necessary repairs when you have the decision maker in your sights.

During the day customers are difficult to reach, technicians get even more whiny, repairs can't be completed on time... productivity and profits are crushed.

This frustrating drama is played out time after time when repairs are held up for customer authorizations.

Many Service Advisors seem to think the idea of writing service is to act as busy as possible.

Why??? A hamster in a cage can stay busy and still not get anywhere.

My system is going to show you how sell more service work faster, easier, and undo years of old habits and sub-par performance.

The Top Secret Service Advisor system is the best leverage for your time and effort. It will allow you to achieve successes most Service Advisors can only dream of.